In 2000, Sir Steve Redgrave made British Olympic history by winning his fifth gold medal in Sydney, Australia and to mark such an achievement Five Gold was created in partnership with the Ruia Group.

The brand, more affectionately known as FiveG, is now in its tenth year and is Britain’s leading Fairtrade menswear brand.

The entire FiveG range is made from certified Fairtrade cotton grown in India and West Africa, and is being sold exclusively throughout all the UK Debenhams’ stores.

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